This website is in response to campaigns such as Gap's RED campaign, which attempted to raise money for Africa, but ended up being a HUGE failure... (After spending $100 million, the campaign only raised about $20 million)...
The truth is, if you want to help, the best thing to do is to be proactive. Get out there and effect change. However, if you are going to donate, do your research and donate to a legitimate organization that will properly handle your donation.
Buying a T-Shirt from the GAP may be the more glitzy thing to do, but a direct donation goes a lot further.
To make a difference, give. Give of yourself, your time, your efforts, your funds. Giving goes further than shopping.
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